The jojoflores success story is a road paved with the Filipino values of hard work, a supportive and close knit family, and in his case music. Growing up in the multicultural city of Montreal, his early exposure to Disco, Funk, Reggae, Pop, and soul set in motion a 40 year DJ Odyssey that makes him not only among the most lauded soulful deep club music entity in Canada but the World. He first cut his teeth as a teen in 80s in bars at notable downtown enclaves, by his late 20s he became a bona fide mixtape phenomenon. While being employed at the swank clothing emporium il n’y a que deux he forged connections and amassed a following that led to the infamous Thursday night residency at Di Salvios followed by an internationally known Therapy Sessions, and his Peopl club all cementing him as a floor quaker on the rise! Within a decade there were a staggering litany of developments in his professional life that established him as a global player to be reckoned with and sharing the decks with the who’s who of soulful deep house realm Louie Vega, Black Coffee, Dennis Ferrer, Kerri Chandler et al. Notable.ca’s best Dj, Pioneer DJ Stylus Awards House DJ of the year three times running, Best International DJ for NYC’s Underground Archives are examples of the plaudits he garnered over the years. Approved by the Paris global team, jojoflores is an official Chanel DJ, and appointed the first ambassador position for Technics. Partnerships with gear manufacturers such as Sennheiser, Denon, DAS Audio, K-Array, and Allen & Heath has made him a trusted brand rep. His penchant for soulful deep house grooves delivered in a smooth but high octane style brought him to some high profile haunts: Cielo NYC Miami’s Dante’s Hifi. There were some marquee’ soirées involving high fashion, celebrities and publications that are nothing to sneeze at; events with Grace Jones, John Legend, The Jacksons, Caetano Veloso, Bebel Gilberto, Russell Peters, Wyclef Jean, Jody Watley, Jazzy Jeff, Hermes Rio De Janeiro boutique opening, Chanel Private Events, Hugo Boss F1 activations, TIFF Official Opening Galas (Toronto), McLaren & Ferrari Canada, Swiss Red Cross, Nikki Beach (St Barts, Koh Samui & Cabo San Lucas), Deep (Los Angeles) along with venues in Melbourne, Dubai, Brazil, & Athens while acquiring a corporate client list, which includes: Four Seasons, Fairmont, Apple, Christian Dior, Vanity Fair, Details Magazine, Red Bull Racing, MAC, and international designers Dsquared & Greta Constantine’s resident DJ. In recent years the jojoflores’ juggernaut has shown a vast reach and has become multi faceted: a YouTube channel with two million views showcasing (https://www.youtube.com/@gotsoulcafe) , weekly Twitch (https://www.twitch.tv/jojoflores) shows featuring his old cohort and friend John Jellybean Benitez and Dj Shortkut (Beat Junkies, San Francisco ). Music director for Nacarat (Fairmont), Marcus (Four Seasons Hotel) and Bar George. Proprietor of Jun Jun & Junior Filipino restaurants, and HiFi Café Gotsoul (an emerging hub of artists & DJ culture in the city). For someone who doesn’t sit on his laurels he still finds time to ply the craft that got him where he is because “Playing music and making people dance is all I ever wanted to do”